30 January 2012 at 2:45 pm | posted by Kim in News, Other
It’s the end of January already and we’ve settled into 2012 nicely – looking forward to the months ahead. There’s going to be lots of new toys to play with and fresh digital experiences so in our ‘Digital Trends for 2012’ series of posts, we invite you on a journey through some of our most anticipated developments. First stop –
Flexible Screens
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22 December 2011 at 9:57 am | posted by Matt in 2011 Round Up
Its that time of year when Twitter is flooded with the top 10 of just about everything from the previous 12 months, here at Public we’ve had a whip round for our top moments in 2011.
Top ads we liked
The heart warming Christmas John Lewis ad which had one of our MD’s in tears.
4 November 2011 at 2:14 pm | posted by adam in Other
So the Moustache growing season has arrived and all the men in the office have stepped up to take on the challenge of trying to grow a moustache. The aim of which is to raise vital funds and awareness for men’s health, specifically prostate cancer and other cancers that affect men. We shall be documenting the whole month by taking a photo every day at 5 O’Clock to watch these magnificent moustaches come to life. There are some strong contenders in the office along with a few baby faces so the results may vary from a ‘Tom Selleck’ style to a ‘Errol Flynn’ look.
5 August 2011 at 5:26 pm | posted by Rhydian in Humble Opinion
Google returning an accurate search can be akin to watching a 747 take off – it’s incredible that it works at all, and Google fights a constant battle to keep search results relevant and adds to their engine the whole time to do so.
Search engines are improving by incorporating more and more data, for example, search results for a hotel in London have become more accurate since the mapping of geolocation and now the next big data resource about to be tapped by search is social. By linking search results to what you’re like, who you’re like and increasingly where you are, search results should become more relevant and more useful.
19 July 2011 at 2:21 pm | posted by Simon in News
Sometimes agency life can be a little introspective. When everyone in the business is focusing on their project work and looking at milestones, delivery, relationships with our clients and normal agency life you don’t often get the chance to get a little perspective on how you are performing. Being satisfied with your output as an agency is what we all strive for and making sure the client is satisfied is also fundamental to your ongoing growth and of course, success. Occasionally you get feedback from your peers or maybe friends of yours who show interest in what you’ve been doing when you catch up for a pint, but if you are lucky you also get recognised by the press. On two occasions during the last nine months we have been delighted to see that our work has been picked up by the trade press and this is not something we take lightly.
15 July 2011 at 1:57 pm | posted by Joe in Design
When Nike launched its micro site “Better World” in January, the reaction to it from the design community was one of across the board admiration, mainly directed towards its stylish use of the parallax scrolling effect. It certainly wasn’t the first site to use this effect, sites such as “Row To The Pole” had already incorporated the idea into their backgrounds, but it was one of the first to bring the effect to the literal foreground of a site’s design, turning scrolling down the page into a enjoyable and involving way for the user to reveal content.
Endless blog posts have been written about Better Worlds, the concept behind it, the design process and the advanced javascript and html5 that was used to build it so I won’t dwell on it, but rather use the site as a starting point to chart month-by-month six more examples of how designers and developers have continued to experiment with new ideas using interaction with content through scrolling.
12 July 2011 at 1:32 pm | posted by Rhydian in Other
Last month, American radio host Ira Glass claimed he had cracked the Coke code and discovered the highly-guarded secret that is Coca-Cola’s recipe. Bearing in mind that the corporation maintains that only two people at any one time know how to mix the ‘7x’ secret flavouring ingredient, and they are not allowed to fly on a plane together, this is huge news if true.
News it may be, but in the grand scheme of things? If competitors said they had the recipe and their product actually identically replicated ‘that great Coke taste’, would people switch? Happily for Coke I think the answer is no. Generations of parents have been assuring kids that own brand Cola is just the same as Coke and it’s only served to reinforce their children’s relationship with ‘the real thing’. More than that, 77 days in the spring of 1985 showed that people love the brand not the product.
12 July 2011 at 1:27 pm | posted by Rhydian in Facebook, Other, Twitter, Youtube
The industry in which Public Creative works is driven by innovation. Our clients need us to constantly innovate and push the boundaries of what’s possible with online communications in order to get cut through in an increasingly noisy and fragmented media landscape. A client like innocent kids is no longer competing against Tropicana or own brand smoothies; they are competing against Cartoon Network and Disney for the attention of their audience. Where once they used media owners to reach their audience increasingly they are competing with them for that same audience.
It’s what makes digital advertising and design so exciting and inspiring. The pace at which social media is changing the way that our clients customers are living their lives presents us with both constant challenges and constant opportunities. Twitter, Facebook and Youtube all offer constantly evolving ways for people to share experiences whether brand related or not and the advent of location based services like Foursquare presents real opportunities for brands to connect with their audience in a meaningful way. So when I read about speculation that we are heading for a second dot com bubble burst despite the fact that these services are clearly working and useful it’s worrying.
11 July 2011 at 9:48 am | posted by Simon in Facebook, Humble Opinion, Twitter
First of all, there is nothing that can realistically be done to prevent leaks from surfacing, whether they are of the Wiki kind or of the salacious, celebrity kind as seen last weekend. Technology moves way too fast for anyone to be able to prevent leaks from happening, and we have seemingly accepted them as part of the media landscape.
The significant difference between a newspaper breaching an injunction and an anonymous tweet, is that the editorial and legal process does not exist in the Twitter-verse. This complete and utter lack of control must have proved just too tantalising for the journalist, who decided to make a mockery of the system with his super-injunction-busting tweets this past weekend. Sitting on such a mine of information evidently was seen as a risk worth taking.
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