case studies

Camelot

This official application delivers the latest results direct to your iPhone, stores your numbers and much more.

background

Camelot are one of the world's most successful Lottery operators, and return a higher proportion of lottery revenue back to society than any other major operator in the world. For Camelot we created an iPhone application that gives Lottery players access to all draws from their iOS device.

The aim was to give existing players another way to access the Lottery and encourage the younger, occasional or new players to become regular players by providing them with a cutting edge, convenient, fun way to connect with the Lottery.

what we did

By integrating with Camelot’s results feeds, the official iPhone application allows users to see the results across all of the National Lottery’s seven games and enables them to input their numbers and check if they have won over the past 180 days. The application includes a web-hosted news section which gives Camelot the ability to publish stories directly to the application from a CMS. It also includes a store locator so users can find shops nearby that sell tickets.

Since its launch in October 2010, we have been regularly updating the application to cater for the addition and removal of National Lottery games along with constant improvement and new functionality in response to user feedback.

results

  • Over 1.4 million downloads to date
  • Over 200,000 downloads in first week
  • Number 2 in the App Store charts over the Christmas of 2010

more case studies

strategy, online campaign, iphone application
innocent drinks
innocent kids
vue
myvue.com