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Nike is one of the world's leading sports brands. With a belief in corporate responsibility they continue to push forward creative initiatives that benefit communities.

For the FIFA World Cup, Nike set up the Nike Academy Soweto in Johannesburg, South Africa. The centre gave young footballers the opportunity to develop their football talent and use a series of digital interactive features. Nike asked us to create a 3D interactive digital experience as one of the features for this centre.

what we did

The "Nike Ball Man" creative installation needed to amaze the users yet be extremely user-friendly in order to deliver inspirational pieces of sporting knowledge in an intuitive way. The feature placed a 3D model of a footballer constructed from footballs onto a multi-touch screen. Users could then, use the multi-touch screen to rotate, manipulate and zoom into a specific ball. Tapping the ball delivered a football fact to the user. The key was that this feature needed to be interactive, engaging and innovative - the solution, built in Unity, achieved this through delivering a smooth and flexible navigation mechanic combined with slick animations that were all navigable through simple and intuitive finger and hand gestures on the screen.