case studies

Vue

Creating the best film site in the UK by demonstrating VUE’s commitment to innovation and consumer choice.

background

VUE entertainment leads the cinema industry in innovation. Responsible for over 50% of new cinema openings in the UK in the past five years, more than 37 million people watched a movie in a VUE cinema in 2010. Our brief was simply to create the best film site in the UK, demonstrating VUE’s commitment to innovation and consumer choice.

what we did

With a cinematic feel to the online experience, the new VUE cinemas site offers users the choice and innovation they expect from the brand. From exclusive behind-the-scenes footage to rating and filtering content, the new site offers moviegoers a simple but customisable way to plan their visit, explore movies, connect to each other, buy tickets and even influence future scheduling.

press

Daniel Heale, Vue
New Media Age, 03/11

more case studies

strategy, online campaign, iphone application
innocent drinks
innocent kids
vue
myvue.com