As The Bell Rings

for Disney

As the Bell Rings’ is a short form programme that aired exclusively on the UK Disney Channel. We were asked to create a microsite for the show that gave users an immersive interactive experience while at the same time introducing the show and the characters. On the site, users are encouraged to sign up and communicate with members of the cast via a mobile phone interface. The more users interact with the site, the more access they are granted and, ultimately, the more content they are able to experience. The site was shortlisted for a Bafta interactive award in 2008.

www2.disney.co.uk/DisneyChannel/asthebellrings