020 7920 7120 | public@publicreative.com
Yes to Safe Sex campaign
for MTV | The Body Shop
In late 2008, Public was commissioned to design and build the Staying Alive website for MTV. Staying Alive is part of MTV’s social responsibility organisation, and the focus of the site is to increase awareness of Aids and HIV among young people. Following on from the successful launch of the main site, we were asked to work on a new fundraising campaign with MTV and The Body Shop, the third successive campaign between the two organisations.
www.yestosafesex.com/
The aim of the site is to raise awareness about safe sex among 16-34 year olds. Available in 10 languages, users of the site are encouraged to make pledges with regard to safe sexual activity. Each pledge is automatically added to the total number of pledges and displayed on a map, which shows how many pledges are being made around the globe, and in any given region, with the top 10 countries highlighted.
The site is part of a cross-media campaign, including TV and in-store activity. The site offers users many ways to interact, from facebook to flickr groups, where users can upload pictures with a chance to win prizes. The campaign will run from March until June 2009.
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