020 7920 7120 | public@publicreative.com
Re-master the Classic
for MTV | K-Swiss
Public answered the call from MTV this January to help develop a microsite for a campaign with sportswear brand K-Swiss. The campaign focuses on the K-Swiss Classic and is part of a global campaign to relaunch the trainer. Users of the site are asked to get creative by designing a 3D model of the K-Swiss Classic and entering it into a competition. The designs are submitted to a gallery, and the best three entries are put to a public vote. The overall winner receives 5,000 Euros to spend on redesigning a space of their choice within their home.
www.remastertheclassic.com
Technical challenge
The main content of the microsite – creating the design of your trainer – provided Public with a very serious developmental challenge. The model of the shoe was developed in Maya, exported into Flash and then rendered in Papervision. The tool allows users to upload content onto the shoe, paint and stencil their own original designs, and add a selection of 3D elements. All of this is rendered into Papervision to apply the finished creation to the 3D shoe, which users can interact and play with. The tool really pushes the boundaries of programming, and the effects are stunning.
The campaign
The competition went live in the UK, Germany and Holland on April 10th 2009 and runs until May 18th. Three winners in each region will be put to the public vote, and the overall winners will be announced on June 9th. Then, and only then, will the winners be able to unleash 5,000 Euros worth of mayhem on their homes. Whether or not the quality of the design without the tool we developed will be equally high remains to be seen.
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