Yoplait license brands to include on the Frubetopia site and recent commercial partnerships have included High School Musical 3, The Simpsons and Doctor Who. Public develop the games and the content to support the licensed product and this generally includes flash games, downloads and an overall site refresh.

With Monsters Vs Aliens users of the Frubetopia site have the chance to play three flash games in order to win points, the highest scorer winning the prize of a gaming console and a Monsters Vs Aliens game. The more the users play, the more they are rewarded, ensuring regular repeat visits in order to win the prize. The site also rewards users for encouraging their friends to play and help them win points.